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Did you know...

While most three-year-olds in 1988 were busy trying to fit square pegs into round holes, I was already defying norms. Confounding my parents, I tackled jigsaw puzzles with the front face down, showcasing early signs of unconventional thinking. This pioneering spirit has remained with me, shaping my approach to life and work alike.

Now in my thirties, with over 17 years of experience crafting campaigns for global juggernauts like Coca-Cola, adidas, PlayStation, YouTube, and Guinness, I continue to thrive on pushing boundaries.

My work is more than a paycheck; it’s a passion that has led me to unusual experiences—attending gym classes, watching football, listening to music, playing video games, pouring pints, and dissecting Game of Thrones—all in the name of creative inspiration.

Off the clock, I indulge in good food, binge-worthy Netflix shows, an unhealthy amount of football, all while navigating the beautiful chaos of parenthood. In both work and life, I’ve learned to cherish the unconventional, finding beauty in the unexpected and joy in the journey, one puzzle piece at a time.

Recognition

PRESTIGIOUS INDUSTRY AWARDS

More Recognition

Lovie AwardsBronze Best Influencer Endorsement - adidas Run for the Oceans2022
Clio AwardsSports Sliver Winner - Mastercard2017
ToptalCertified Toptal member2017
Circle AwardsOutdoor Best Poster Campaign – Campaign Silver: This Girl Can2015
Chip Shop AwardsBest Viral: Windolene2013
D&ADWork exhibited at D&AD New Blood Exhibition: adidas2006
D&ADAwards shortlist: adidas2005

My
Armoury

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Graphic Design: Honed in pure graphic design skills and knowledge to degree level. Staying abreast of design trends and user behaviour to craft content accordingly.
Design Direction: Crafting your content to to steer aesthetic towards the functional and conceptual goals of a project. Leading PPMs and bringing visual direction to life on set.
Creative Direction: Navigating the artistic and strategic vision of a project to achieve an impactful and effective outcome. Along with plenty of shoot experience.
Leadership: Experience in leading and inspiring both big and small departments. Providing mentorship, guidance and feedback to foster professional growth and development.
Pitching: Seasoned pitch daemon, proficient in crafting compelling pitches to secure client partnerships and drive business growth.
Client management: Fostering robust client relationships by delivering outstanding work and unparalleled service, to build trust and confidence. Preparing documents and presenting in QBR sessions.
Presenting: Strong literacy and verbal skills, along with consummate presenting experience. Ensuring creative concepts and proposals are rationally explained to clients, with clarity and strategic insight.
Business hygiene: Fully versed in resource meetings, casting, triaging and scoping work. Producing work to budget. Interviewing potential candidates and managing freelancers. Managing and mentoring more junior members of the team.
Extensive software knowledge: From the Adobe Creative Suite, to Google Workspace, to AI prompting... My software skills allow me to be proficient in TTL advertising.