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<channel>
	<title>Shoffyj design</title>
	<atom:link href="http://shoffyj.co.uk/feed/" rel="self" type="application/rss+xml" />
	<link>http://shoffyj.co.uk</link>
	<description>Graphic Design &#38; Digital Enthusiast</description>
	<lastBuildDate>Fri, 11 May 2012 16:40:00 +0000</lastBuildDate>
	<language>en</language>
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		<title>This is how you butcher a record properly!</title>
		<link>http://shoffyj.co.uk/this-is-how-you-butcher-a-record-properly/</link>
		<comments>http://shoffyj.co.uk/this-is-how-you-butcher-a-record-properly/#comments</comments>
		<pubDate>Wed, 09 May 2012 15:48:46 +0000</pubDate>
		<dc:creator>shoffyj</dc:creator>
				<category><![CDATA[VIDEO]]></category>

		<guid isPermaLink="false">http://shoffyj.co.uk/?p=1261</guid>
		<description><![CDATA[Ian Robertson directed this fantastic stop motion film for Delta Heavy&#8217;s &#8216;Get By&#8217;. I love the fact he has taken everyday household iconic items from the past and creatively come up with a story depicting how these could be used to make a record. It&#8217;s not a bad tune either. Anyways, fantastic execution&#8230;which you would [...]]]></description>
			<content:encoded><![CDATA[<p>Ian Robertson directed this fantastic stop motion film for Delta Heavy&#8217;s &#8216;Get By&#8217;. I love the fact he has taken everyday household iconic items from the past and creatively come up with a story depicting how these could be used to make a record. It&#8217;s not a bad tune either. Anyways, fantastic execution&#8230;which you would expect with the time it took. Check this list out:</p>
<p>11,008 photographs were taken for the film.<br />
3,184 photographs made the final cut.<br />
80 Rubik&#8217;s Cubes were hired for the shoot.<br />
10 hours to animate 18 frames of the Rubik&#8217;s Cube equaliser.<br />
148 Subbuteo men hired for the shoot.<br />
99 Red Balloons by Nena is the vinyl record in the opening sequence.<br />
7 Hungry Hippos were harmed during the making of the film.<br />
160 pick-up sticks are equalised.<br />
1 John Hunt Little Champion Pie Machine was used as the record press.<br />
4 hours to shoot the hungry hippos being minced.<br />
12 photographs per second appear in the film.<br />
6 hours to plan and shoot the camera dolly in on the minced Subbuteo.<br />
32 days were spent animating.</p>
<p><iframe src="http://player.vimeo.com/video/41690874" frameborder="0" width="640" height="360"></iframe></p>
<p>To see more of Ian Robertson&#8217;s fantastic work <a href="http://www.irobertson.co.uk/#!home|mainPage">click here</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Internet Explores a beautiful web commercial</title>
		<link>http://shoffyj.co.uk/internet-explores-a-beautiful-web-commercial/</link>
		<comments>http://shoffyj.co.uk/internet-explores-a-beautiful-web-commercial/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 12:11:58 +0000</pubDate>
		<dc:creator>shoffyj</dc:creator>
				<category><![CDATA[VIDEO]]></category>

		<guid isPermaLink="false">http://shoffyj.co.uk/?p=1239</guid>
		<description><![CDATA[Microsoft commissioned Keith Rivers as videographer for this brilliant advertisement for Internet Explorer 9. The raw and urban feel is matched by a bass thumping soundtrack provided by Alex Clare&#8217;s Too Close. &#160;]]></description>
			<content:encoded><![CDATA[<p>Microsoft commissioned Keith Rivers as videographer for this brilliant advertisement for Internet Explorer 9. The raw and urban feel is matched by a bass thumping soundtrack provided by Alex Clare&#8217;s Too Close.</p>
<p><object width="640" height="360" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.vimeo.com/moogaloop.swf?clip_id=37918278&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed width="640" height="360" type="application/x-shockwave-flash" src="http://www.vimeo.com/moogaloop.swf?clip_id=37918278&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowfullscreen="true" allowscriptaccess="always" /></object></p>
<p>&nbsp;</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Templated Typography- it works!</title>
		<link>http://shoffyj.co.uk/templated-typography-it-works/</link>
		<comments>http://shoffyj.co.uk/templated-typography-it-works/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 12:04:12 +0000</pubDate>
		<dc:creator>shoffyj</dc:creator>
				<category><![CDATA[DESIGN]]></category>
		<category><![CDATA[VIDEO]]></category>

		<guid isPermaLink="false">http://shoffyj.co.uk/?p=1048</guid>
		<description><![CDATA[I have always wanted to do a video edit with typography- kinetic typography in particular. This was my first attempt at doing it, so I used a template to test the water and adapted it with my graphics, timing changes and my website colour scheme. The overall outcome is great and the next step is [...]]]></description>
			<content:encoded><![CDATA[<p>I have always wanted to do a video edit with typography- kinetic typography in particular. This was my first attempt at doing it, so I used a template to test the water and adapted it with my graphics, timing changes and my website colour scheme. The overall outcome is great and the next step is to do one of these completely by myself from scratch&#8230;.need to find the time first!</p>
<p><iframe src="http://player.vimeo.com/video/39761936?title=0&amp;byline=0&amp;portrait=0" width="640" height="360" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>ShoffyJ doing my bit for Kony 2012</title>
		<link>http://shoffyj.co.uk/shoffyj-doing-my-bit-for-kony-2012/</link>
		<comments>http://shoffyj.co.uk/shoffyj-doing-my-bit-for-kony-2012/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 13:10:23 +0000</pubDate>
		<dc:creator>shoffyj</dc:creator>
				<category><![CDATA[DESIGN]]></category>

		<guid isPermaLink="false">http://shoffyj.co.uk/?p=1018</guid>
		<description><![CDATA[Unless you&#8217;re a social hermit, by now you will probably be aware of Kony 2012. If you haven&#8217;t seen it yet, then watch it here. The KONY 2012 documentary was created by Invisible Children and aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a [...]]]></description>
			<content:encoded><![CDATA[<p>Unless you&#8217;re a social hermit, by now you will probably be aware of Kony 2012. If you haven&#8217;t seen it yet, then watch it <a href="http://vimeo.com/37119711">here</a>. The KONY 2012 documentary was created by Invisible Children and aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice. Most people watch the video and will maybe at best donate a few quid to help, however the buck shouldn&#8217;t stop there. I am going one step further&#8230; To tie in with the planned &#8220;Cover the Night&#8221; event on April 20th 2012, I have made my own &#8220;Make Kony Famous&#8217; posters. I am offering you, the public, a free poster download which you can print and post up anywhere and everywhere to raise awareness. The concept is self explanatory and I have produced both a red, white, blue and blak version, depending on your preference. Post it in your office, school, gym, youth centre, place of worship&#8230;anywhere, just &#8220;Make Kony Famous&#8221;!</p>
<p><img class="size-full wp-image-1032 aligncenter" style="border-style: initial; border-color: initial; border-width: 0px;" title="posters_kony" src="http://shoffyj.co.uk/wp-content/uploads/2012/03/posters_kony.jpg" alt="" width="640" height="903" /><a href="http://shoffyj.co.uk/wp-content/uploads/2012/03/kony_postrs_mock1.jpg"><img class="size-full wp-image-1040 aligncenter" title="kony_postrs_mock" src="http://shoffyj.co.uk/wp-content/uploads/2012/03/kony_postrs_mock1.jpg" alt="" width="493" height="640" /></a>Download the posters from the links below:</p>
<p><a href="http://shoffyj.co.uk/wp-content/uploads/2012/03/kony_red.pdf">Kony Red Download</a>       <a href="http://shoffyj.co.uk/wp-content/uploads/2012/03/kony_white.pdf">Kony White Download</a>       <a href="http://shoffyj.co.uk/wp-content/uploads/2012/03/kony_blue.pdf">Kony Blue Download</a>       <a href="http://shoffyj.co.uk/wp-content/uploads/2012/03/kony_black.pdf">Kony Black Download</a></p>
<p>If you need a bigger size/better resolution for print, then don&#8217;t hesitate to contact me and I will be happy to meet your size requirements.</p>
]]></content:encoded>
			<wfw:commentRss>http://shoffyj.co.uk/shoffyj-doing-my-bit-for-kony-2012/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
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		<item>
		<title>BBH brings home the bacon for the Guardian</title>
		<link>http://shoffyj.co.uk/bbh-brings-home-the-bacon-for-the-guardian/</link>
		<comments>http://shoffyj.co.uk/bbh-brings-home-the-bacon-for-the-guardian/#comments</comments>
		<pubDate>Sun, 04 Mar 2012 20:53:13 +0000</pubDate>
		<dc:creator>shoffyj</dc:creator>
				<category><![CDATA[VIDEO]]></category>

		<guid isPermaLink="false">http://shoffyj.co.uk/?p=1009</guid>
		<description><![CDATA[This advert for the Guardian&#8217;s open journalism, screened for the first time on 29 February 2012, imagines how they might cover the story of the Three Little Pigs in print and online. Follow the story from the paper&#8217;s front page headline, through a social media discussion and finally to an unexpected conclusion Three Little Pigs [...]]]></description>
			<content:encoded><![CDATA[<p>This advert for the Guardian&#8217;s open journalism, screened for the first time on 29 February 2012, imagines how they might cover the story of the Three Little Pigs in print and online. Follow the story from the paper&#8217;s front page headline, through a social media discussion and finally to an unexpected conclusion</p>
<p><iframe src="http://player.vimeo.com/video/37742943?title=0&amp;byline=0&amp;portrait=0" frameborder="0" width="640" height="360"></iframe></p>
<p><a href="http://vimeo.com/37742943">Three Little Pigs</a> from <a href="http://vimeo.com/advertisingarchive">DTan</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Would you Adam and Eve it? Halifax finally make a good TV ad!</title>
		<link>http://shoffyj.co.uk/would-you-adam-and-eve-it-halifax-finally-made-a-good-tv-ad/</link>
		<comments>http://shoffyj.co.uk/would-you-adam-and-eve-it-halifax-finally-made-a-good-tv-ad/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 15:24:37 +0000</pubDate>
		<dc:creator>shoffyj</dc:creator>
				<category><![CDATA[VIDEO]]></category>

		<guid isPermaLink="false">http://shoffyj.co.uk/?p=1003</guid>
		<description><![CDATA[Adam &#38; Eve London have made this creative commercial to advertise Home Insurance with Halifax. The ad brilliantly portrays a dog preventing the family home from being damaged due to dad&#8217;s less than Messi-like football skills. A great piece of work by Adam &#38; Eve, an up and coming young communications agency. You can see [...]]]></description>
			<content:encoded><![CDATA[<p>Adam &amp; Eve London have made this creative commercial to advertise Home Insurance with Halifax. The ad brilliantly portrays a dog preventing the family home from being damaged due to dad&#8217;s less than Messi-like football skills.</p>
<p><iframe src="http://www.youtube.com/embed/UqfgirfJZjQ" frameborder="0" width="640" height="360"></iframe></p>
<p>A great piece of work by Adam &amp; Eve, an up and coming young communications agency. You can see more of their work <a href="http://www.adamandevelondon.com/">here</a>.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Love me tender&#8230;or else!</title>
		<link>http://shoffyj.co.uk/love-me-tender-or-else/</link>
		<comments>http://shoffyj.co.uk/love-me-tender-or-else/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 12:58:42 +0000</pubDate>
		<dc:creator>shoffyj</dc:creator>
				<category><![CDATA[VIDEO]]></category>

		<guid isPermaLink="false">http://shoffyj.co.uk/?p=1000</guid>
		<description><![CDATA[A great short film here, written and directed by Greg Williams as a web viral for underwear firm Agent Provocateur staring model Rosie Huntington-Whiteley. This certainly puts a comedy twist on the importance of Valentine&#8217;s day to women, whilst simultaneously providing a visual treat for all the men out there.]]></description>
			<content:encoded><![CDATA[<p>A great short film here, written and directed by Greg Williams as a web viral for underwear firm Agent Provocateur staring model Rosie Huntington-Whiteley. This certainly puts a comedy twist on the importance of Valentine&#8217;s day to women, whilst simultaneously providing a visual treat for all the men out there.</p>
<p><iframe src="http://www.youtube.com/embed/r6H2dLTcvEQ" frameborder="0" width="640" height="360"></iframe></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>A Nice Green T for the New York Times</title>
		<link>http://shoffyj.co.uk/a-nice-green-t-for-the-new-york-times/</link>
		<comments>http://shoffyj.co.uk/a-nice-green-t-for-the-new-york-times/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 14:17:09 +0000</pubDate>
		<dc:creator>shoffyj</dc:creator>
				<category><![CDATA[DESIGN]]></category>

		<guid isPermaLink="false">http://shoffyj.co.uk/?p=991</guid>
		<description><![CDATA[The New York Times commissioned this growing logo design for their Autumn 2011 travel issue. Los Angeles-based garden designer Judy Kameon designed and planted the iconic T, keeping in mind shape, texture and a selected color palette. According to the NYT, Kameon—with help from her husband, the photographer Erik Otsea—created the T using 130 plants. &#8220;And in a postscript [...]]]></description>
			<content:encoded><![CDATA[<p>The New York Times commissioned this growing logo design for their Autumn 2011 travel issue. Los Angeles-based garden designer Judy Kameon designed and planted the iconic T, keeping in mind shape, texture and a selected color palette.</p>
<p>According to the NYT, Kameon—with help from her husband, the photographer Erik Otsea—created the T using 130 plants. &#8220;And in a postscript sure to warm the hearts of environmentalists, no flora were harmed in the making of this artwork. In fact, they’re all bound for a new demonstration garden in Kameon’s office and showroom.&#8221;</p>

<a href='http://shoffyj.co.uk/a-nice-green-t-for-the-new-york-times/nyt_plantlogo_01/' title='nyt_plantlogo_01'><img width="157" height="187" src="http://shoffyj.co.uk/wp-content/uploads/2012/01/nyt_plantlogo_01-252x300.jpg" class="attachment-187x187" alt="nyt_plantlogo_01" title="nyt_plantlogo_01" /></a>
<a href='http://shoffyj.co.uk/a-nice-green-t-for-the-new-york-times/nyt_plantlogo_02/' title='nyt_plantlogo_02'><img width="187" height="162" src="http://shoffyj.co.uk/wp-content/uploads/2012/01/nyt_plantlogo_02-300x260.jpg" class="attachment-187x187" alt="nyt_plantlogo_02" title="nyt_plantlogo_02" /></a>
<a href='http://shoffyj.co.uk/a-nice-green-t-for-the-new-york-times/nyt_plantlogo_04/' title='nyt_plantlogo_04'><img width="124" height="187" src="http://shoffyj.co.uk/wp-content/uploads/2012/01/nyt_plantlogo_04-199x300.jpg" class="attachment-187x187" alt="nyt_plantlogo_04" title="nyt_plantlogo_04" /></a>
<a href='http://shoffyj.co.uk/a-nice-green-t-for-the-new-york-times/nyt_plantlogo_05/' title='nyt_plantlogo_05'><img width="170" height="187" src="http://shoffyj.co.uk/wp-content/uploads/2012/01/nyt_plantlogo_05-274x300.jpg" class="attachment-187x187" alt="nyt_plantlogo_05" title="nyt_plantlogo_05" /></a>

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		<slash:comments>0</slash:comments>
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		<item>
		<title>Sweet Tweets</title>
		<link>http://shoffyj.co.uk/sweet-tweets/</link>
		<comments>http://shoffyj.co.uk/sweet-tweets/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 12:32:36 +0000</pubDate>
		<dc:creator>shoffyj</dc:creator>
				<category><![CDATA[VIDEO]]></category>

		<guid isPermaLink="false">http://shoffyj.co.uk/?p=986</guid>
		<description><![CDATA[Brand communications agency Uniform has created a very tangible way to reward its employees every time the team gets a new Twitter follower &#8211; by giving them sweets. Every time the @uniformtweets account gets a new follower, a hacked cuckoo clock releases a gum ball onto a Heath Robinson-esque contraption, which weaves its way to [...]]]></description>
			<content:encoded><![CDATA[<p>Brand communications agency Uniform has created a very tangible way to reward its employees every time the team gets a new Twitter follower &#8211; by giving them sweets.</p>
<p>Every time the @uniformtweets account gets a new follower, a hacked cuckoo clock releases a gum ball onto a Heath Robinson-esque contraption, which weaves its way to the desk of a hungry employee.</p>
<p>The system &#8211; called Sweet Tweet &#8211; uses Arduino to monitor any new followers on Twitter. Up to 60 gumballs are stored within a shoot in the clock (one for each &#8220;minute&#8221; within the clock mechanism). As a new person follows the account, the mechanism is activated, releasing a gumball at the same time as a train whistle noise.</p>
<p>Each new follower then gets sent a link to the film that the agency made, explaining the project (above). The project was born out of the agency&#8217;s research platform ULAB.</p>
<p><iframe src="http://player.vimeo.com/video/34845280?color=ffffff" frameborder="0" width="640" height="360"></iframe></p>
<p>Pete Thomas, Uniform&#8217;s Future Director, told Wired.co.uk: &#8220;Gumballs aren&#8217;t perfect. If we can get chocolate footballs to work, it would be more popular amongst staff… but they don&#8217;t work as well in the shoot.&#8221;</p>
<p>He added: &#8220;It could get pretty disruptive if we get a load of followers!&#8221;<br />
Sweet Tweet is what Uniform describes as a &#8220;physical app&#8221; &#8212; objects that are connected to the internet to perform tasks that enable users to access information or services intuitively without using a standard interface like a mouse, keyboard or touchscreen.</p>
<p>&#8220;Sweet Tweet is very much a project for us and our twitter followers,&#8221; Thomas explains, &#8220;but we think that as mobile touchscreens become ubiquitous, we&#8217;re increasingly going to see brands rely on physical apps to create more engaging real-world internet enabled experiences.</p>
<p>&#8220;Smartphones are great, but using a touch screen is a fairly bland experience &#8212; why should I perceive getting a new follower, or a message from my kids, the same way as I would an email from the bank or a calendar alert? We&#8217;re excited by the opportunities that sit beyond the screen.&#8221;</p>
<p>If you want to reward the team at Uniform, follow them at <a href="https://twitter.com/uniformtweets">@uniformtweets</a>.</p>
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		<slash:comments>1</slash:comments>
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		<title>Red Bull gives you Chicken Wings</title>
		<link>http://shoffyj.co.uk/red-bull-gives-you-chicken-wings/</link>
		<comments>http://shoffyj.co.uk/red-bull-gives-you-chicken-wings/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 10:07:37 +0000</pubDate>
		<dc:creator>shoffyj</dc:creator>
				<category><![CDATA[VIDEO]]></category>

		<guid isPermaLink="false">http://shoffyj.co.uk/?p=975</guid>
		<description><![CDATA[Red Bull announces Canimation winners. If you have missed the publicity, Red Bull has been running a competition called ‘Canimation’ which searched for cutting edge animators to combine their imagination with the silver and blue can to produce some great short animated films. The winners have just been announced and it is well worth having [...]]]></description>
			<content:encoded><![CDATA[<p>Red Bull announces Canimation winners. If you have missed the publicity, Red Bull has been running a competition called ‘Canimation’ which searched for cutting edge animators to combine their imagination with the silver and blue can to produce some great short animated films.</p>
<p>The winners have just been announced and it is well worth having look at the great films.</p>
<p>Winner of Student CGI Category – Scott Waddington</p>
<p><iframe src="http://www.youtube.com/embed/Jecg4GL4WpI" frameborder="0" width="640" height="360"></iframe></p>
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		<slash:comments>0</slash:comments>
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