Get Christmas wrapped up
Christmas is a crucial trading time for the Post Office, but competition is fierce with other parcel delivery services vying for business. To drive a renewed enthusiasm for sending parcels and letters via the Post Office the agency created the flamboyant Minister of Christmas. Avoiding over-sentimentality, this campaign stands out to showcase Post Office services with a quintessentially British sense of humour. I was heavily involved with the art direction on shoot and for digital out of home.