The London Aesthetics Club
As a startup aesthetics clinic, The LAC wanted to differentiate themselves from the market. Using sans-serif typography, flat hipster icons and a colour palette of black, white and red, I managed to give this aesthetics clinic a classy-chic touch. Professionalism and reassurance is an important aspect of the aesthetics industry, so it was inherent to depict that visually. The branding I devised is clear and consistent throughout their print and digital communications, which has been complimented profusely by their clientele.