Come home for Christmas with EDEKA
A new Christmas ad from German grocery chain Edeka has gone viral. Edeka’s holiday commercial reminds people of the important things in life in a tragic piece of storytelling. Reactions all over the world are mixed.
Edeka, Germany’s largest supermarket chain isn’t well-known internationally. But it’s certainly in the spotlight this week, after it released a Christmas advertisement this week that has since gone viral. Close to 4.7 million people around the world have viewed the clip on YouTube as of early Monday afternoon, with the hashtags #Edeka and #heimkommen (“coming home”) appearing all over social media.
Following the tradition of tearjerking holiday spots from fellow supermarket chains like Britain’s Sainsbury’s, Edeka’s ad aims to tug on the heartstrings – and it tugs hard. It starts with an old man coming home with groceries just in time to hear his daughter leaving a message on his answering machine.
She says she won’t be able to make it for Christmas this year, but will definitely make it next year. A series of shots featuring the old man eating Christmas dinner alone year in and year out tells the viewers it’s unlikely she really ever comes home for Christmas.
But then the old man hatches a plan to get all of his children home for the holidays. As plans go, his is rather dark and departs more than slightly from heartwarming into heartbreaking. However, it works and his family soon realise it was the only way to get them all in one room. The theme of loneliness at a time of celebrations filled with family and friends, is one that many can relate to.
It is most beautiful at home with your loved ones. Especially for Christmas! More at: http://www.edeka.de/heimommen With our competition you can get in the mood for Christmas even more. Post a photo you associate with Christmas. Until December 13, you can then the photo on Instagram or Facebook #heimkommen and @EDEKA upload. If you are lucky, you will win one of 100 EDEKA shopping vouchers over 100 euros for the festival. Terms of participation at: http: //www.edeka.de//gewinnspiele/wei … Song “Dad” by Neele Ternes is now available in full version: Spotify: http://bit.ly/Spotify_heimizensong iTunes:http://bit.ly/iTunes_heimkommensong Amazon mp3: http://bit.ly/Amazon_heimkommensong Apple Music: http://bit.ly/AppleMusic_heimkommensong Google Play: http://bit.ly/GooglePlay_heimkommensong