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Somewhere in 1988, a three-year-old flipped a jigsaw puzzle upside down- not to rebel, but to understand it better. That kid was me. I wasn’t trying to be clever. I was just curious enough to believe there had to be another way. That mindset shaped everything.

Today, with over 18 years of experience, I help some of the world’s biggest brands- Coca-Cola, adidas, PlayStation, YouTube, Guinness- show up with purpose, not just polish. I believe the best ideas don’t come from the boardroom.

They come from real life: a sweaty gym class, a pub conversation, a late-night playlist, a Game of Thrones hot take. Because real inspiration doesn’t sit in a Google Doc. It lives out in the wild, sweaty, ridiculous world. Emotion is the potion. Depth over noise.

Outside the industry bubble, I’m immersed in food, football, family, and the beautiful unpredictability of parenthood. It’s all part of the same story: finding meaning in the messy, and inspiration in the unexpected.

Recognition

PRESTIGIOUS INDUSTRY AWARDS

More Recognition

Lovie AwardsBronze Best Influencer Endorsement - adidas Run for the Oceans2022
Clio AwardsSports Sliver Winner - Mastercard2017
ToptalCertified Toptal member2017
Circle AwardsOutdoor Best Poster Campaign – Campaign Silver: This Girl Can2015
Chip Shop AwardsBest Viral: Windolene2013
D&ADWork exhibited at D&AD New Blood Exhibition: adidas2006
D&ADAwards shortlist: adidas2005

My
Armoury

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Creative Direction: Navigating the artistic and strategic vision of a project to achieve an impactful and effective outcome. Along with plenty of shoot experience.
Design Direction: Crafting your content to to steer aesthetic towards the functional and conceptual goals of a project. Leading PPMs and bringing visual direction to life on set.
Graphic Design: Honed in pure graphic design skills and knowledge to degree level. Staying abreast of design trends and user behaviour to craft content accordingly.
Leadership: Experience in leading and inspiring both big and small departments. Providing mentorship, guidance and feedback to foster professional growth and development.
Pitching: Seasoned pitch daemon, proficient in crafting compelling pitches to secure client partnerships and drive business growth.
Client management: Fostering robust client relationships by delivering outstanding work and unparalleled service, to build trust and confidence. Preparing documents and presenting in QBR sessions.
Presenting: Strong literacy and verbal skills, along with consummate presenting experience. Ensuring creative concepts and proposals are rationally explained to clients, with clarity and strategic insight.
Business hygiene: Fully versed in resource meetings, casting, triaging and scoping work. Producing work to budget. Interviewing potential candidates and managing freelancers. Managing and mentoring more junior members of the team.
Extensive software knowledge: From the Adobe Creative Suite, to Google Workspace, to AI prompting... My software skills allow me to be proficient in TTL advertising.