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The strategy for the UEFA Champions League ‘Road to Milan’ 2016 was based on a single, key football insight: football fans will do passionate things for their love of the sport, their team and their favourite players, which to the non-fan may seem like mad behaviour. Through the premise of the global Priceless campaign, MasterCard understands the fans’ passion for the beautiful game, resulting in the campaign positioning of: ‘Some call it Madness, we call it Priceless!’ My role as Art Director was to oversee the campaign creative, across multiple formats & design medium within ATL & BTL disciplines.




Art Direction, Design Direction, Oversight, Production

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