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JWT Shell-ing out in watercolour

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I really like the freshness of this advert for Shell Fuel Economy. This is fantastically stylistic- portraying fuel usage scenarios stemming from drops onto a canvas. Colourful warm watercolours mask these scenarios and really evoke the message Shell is trying to create- that every little drop counts. I like this clean modern execution and would expect nothing less from an agency of JWT’s calibre.

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