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Honda has laid claim to the world’s first ‘never-ending’ YouTube clip with this smart little number for the CR-V.

Using the droste effect, an illusion is created that the road goes on forever.

Directed by Chris Palmer of Gorgeous with a helping hand from digital production company MediaMonks and set designers from The Magic Camera Company, the spot follows up the Gold Lion winning ‘Illusions’ ad from 2013.

Created by Mcgarrybowen the full ‘The Endless Road’ campaign, which includes print, outdoor and digital display activity, promotes the constant engine, design and technology improvements Honda is making.
 

Behind the scenes:

And to get involved yourself with the digital element, click here

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