If you can play, you can dance
Good news, soccer-obsessed dudes— it turns out if you can kick the ball, you can dance too, at least, as long as you also have a little help from a film editor.
A set of ads from Spanish soccer magazine Libero takes on the idea that men can’t cut a rug, by looping footage of casual soccer players doing warmups, feints, passes and other tricks in time with music.
Visually, the spots, created by Lola, are basically GIF montages. But overall, they do a nice job of wrapping the style into a clear message: that the publication covers culture—beyond sports—in terms football fans will enjoy. (The spots also fall less into the men-are-meatheads trap than the brand’s relationship-talk spots from early last year, which are still plenty funny.)