Axe, the men’s grooming brand, has launched a campaign in which Kiefer Sutherland reminisces about the girl who got away.

Sutherland talks about “Susan Glenn”, a girl from his schooldays who he didn’t have the confidence to approach. The spot, by Bartle Bogle Hegarty New York, suggests that men should speak to their own “Susan Glenn” before it’s too late.

Case Study

Commercial

Unrequited love, is there anything so bittersweet or so magical? BBH NY’s ‘Susan Glenn’ campaign for Axe proves that not even the passage of time can tarnish the warm glow of young love. Directed by Ringan Ledwidge with VFX from The Mill NY, the ad reminisces about lost love and missed opportunity in a visually stunning way.