ATP

Tennis had a fundamental problem of attracting a younger audience. ATP came to us with the proposition of elevating their socials with a more appealing aesthetic, to increase conversion amongst young adults. My role was to steer the Masterbrand direction into their socials, interweaving storytelling with a premium aesthetic. The work spanned both sage and hero content from BAU to campaign elevation, most notably the Netflix 'Break Point' series social rollout.

Date

2023-2024

Role

Creative & Design Direction, Art Direction, Oversight, Production