Please wait, content is loading


Working at We Are Social as creative lead, I spent 6 months helping shape a creative evolution across the International Olympic Committee (IOC) social channels, ahead of Tokyo 2020ne. From a Gen Z-targeted refresh, to Games Time production itself. The design problem to tackle was feed fatigue from a traditional, institutional look and feel on their channels. My role was to implement new forms of art direction across multiple activations and social channels, to give the IOC more thumb-stopping posts, with stories that resonated. While managing and overseeing the design team to bring this to life.




Art Direction, Design Direction, Creative Direction, Oversight, Production

View All Projects

Next Project