Olympics

Working at We Are Social as creative lead, I spent 6 months helping shape a creative evolution across the International Olympic Committee (IOC) social channels, ahead of Tokyo 2020ne. From a Gen Z-targeted refresh, to Games Time production itself. The design problem to tackle was feed fatigue from a traditional, institutional look and feel on their channels. My role was to implement new forms of art direction across multiple activations and social channels, to give the IOC more thumb-stopping posts, with stories that resonated. While managing and overseeing the design team to bring this to life.

Date

2021

Role

Art Direction, Design Direction, Creative Direction, Oversight, Production