Please wait, content is loading


Since 2021, from September to May each season, I have been creative lead and oversight for PlayStation's social activation 'Goal Tutorial'. These assets take in-game footage of goals scored, recreated with the EA FC (formerly FIFA) game series UI, graphics and effects on top. Replicating how a goal would be scored in-game. For the culmination of Europe's most prestigious competition, I have continually been challenged to conceptualise a finale execution in the form of a predictor and congratulations post. Which has evolved season upon season.




Creative & Design Direction, Art Direction, Oversight, Production


Back in 2021 I was tasked with revitalising PlayStation’s Goal Tutorial matchday social asset, in line with the new PS5 Masterbrand design direction. As Creative Lead, I was in continual dialogue with PlayStation’s tech and brand team to establish the best way of highlighting the controls, the treatment of title cards, the music and motion effects, to elevate the tutorial to the new Masterbrand direction. Overseeing a motion designer, this was delivered on Instagram and localised for all territories.

The Champions League Final

In addition, each year ahead of the UEFA Champions League Final, executional concepts are required to amplify PlayStation's sponsorship. I have led this process each year, concepting, managing and executing content for PlayStation’s central & local (IG/FB/TW) owned social channels.

View All Projects

Next Project