This Girl Can

The brief from Sport England was to get more women 14-40 participating in 30 minutes of physical exercise per week. The campaign had to be MOTIVATING with a clear CALL TO ACTION. The agency came up with ‘This Girl Can’, depicting your normal everyday woman pushing herself to exercise and show she has what it takes to do it. I was involved in helping art direct at the executional phase, designing artwork across digital mediums. The campaign was so successful that it received 3 million YouTube views in just 36 hours. Traffic to the agency website went up 70.4% on its daily average.

Date

2014

Role

Art Direction, Oversight, Production