Kohl’s Had an Oscar Night to Remember With Its Funny Lip-Dub Acceptance Speech Ads

A few days ago, Anomaly debuted the first spot in its Kohl’s Oscars campaign, which took a snippet of Cuba Gooding Jr.’s 1997 acceptance speech for Best Supporting Actor … and put it in the mouth of a dad who just won the pick of movie night. 

The theme, gratitude, with new TV commercials paid homage to classic Oscars winners’  acceptance speeches — and also to this Academy Awards ceremony’s big flashpoint (diversity) by showing a mixed race couple, an Asian woman (voicing Salma Hayek’s Oscars acceptance speech) and another spot featuring best friends of different races. The speeches are played over family moments that “celebrate the viewers’ success and accomplishments,” as the Wisconsin-based chain put it in a press release.