We all know how nerve-racking first kisses can be but Lacoste takes it to extremes comparing it to jumping off of a tall building.
The BETC Paris-created spot is meant to visualise the brand’s strapline ‘Life is a beautiful sport’ and in it we see a young man overcoming his fears to lock lips with the object of his affections.
The metaphorical plunge into the unknown is beautifully shot and captures all the emotions which go with a budding romance.
Premiering in France during the Winter Olympics, the campaign is set to run globally from March 2014 and will be shown on TV and cinema in 30” and 60” iterations.
Agency: BETC Paris
Executive Creative Director: Remi Babinet
Creative Director: Antoine Choque
Art Director: Damien Bellon, Gabrielle Attia
Copywriter: Gabrielle Attia, Damien Bellon
Additional Credits: Strategic Planning: Clement Boisseau
Traffic: Michele Bertona
TV Producer: David Green
Production Company: Wanda
Producer: Patrick Barbier, Romain Cavagnac
Sound: Schmooze
Director: Seb Edwards
VFX: MPC
Music: Discolsure – “You & Me” ft Eliza Doolittle – Flume Remix / Universal Music Publishing